SYLLABUS OF GRADE XII - BUSINESS STUDIES (BS1209)

INSTRUCTIONS:

  • This Syllabus is divided into two Parts: A and B.
  • Separate marks are given with each unit.

UNIT

AREA COVERED

MARKS

PART A

PRINCIPLES AND FUNCTIONS OF MANAGEMENT

UNIT 1

INTRODUCTION TO MANAGEMENT

5

UNIT 2

PRINCIPLES OF MANAGEMENT

6

UNIT 3

BUSINESS ENVIRONMENT

5

UNIT 4

PLANNING

6

UNIT 5

ORGANIZING

8

UNIT 6

STAFFING

6

UNIT 7

DIRECTING

8

UNIT 8

CONTROLLING

6

PART B

BUSINESS FINANCE AND MARKETING

UNIT 1

FINANCIAL MANAGEMENT

12

UNIT 2

FINANCIAL MARKETS

14

UNIT 3

MARKETING MANAGEMENT

14

UNIT 4

CONSUMER PROTECTION

10

TOTAL MARKS

100     TIME: 3 HOURS

PART A : PRINCIPLES AND FUNCTIONS OF MANAGEMENT

   UNIT 1. INTRODUCTION TO MANAGEMENT.(05 MARKS)
  • Management – concept, objectives and importance
  • Management as Science, Art and Profession.
  • Levels of management
  • Management functions – planning, organizing, staffing, directing and controlling.
  • Coordination – concept, characteristics and importance.
    UNIT 2. PRINCIPLES OF MANAGEMENT(06 MARKS)
    • Principles of Management – concept, nature and significance
    • Fayal’s principles of management
    • Taylor’s Scientific Management – principles and techniques
     
     
    UNIT 3. BUSINESS ENVIRONMENT(5 MARKS)
    • Business Environment – concept and importance
    • Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
    • Impact of Government policy changes on business with special reference to liberalization, Privatization and globalization in India.
     
     
    UNIT 4. PLANNING(6 MARKS)
    • Concept, importance and limitations
    • Planning process
    • Single use and Standing Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget and Programme.
     
     
    UNIT 5. ORGANIZING(08 MARKS)
    • Concept and importance.
    • Organizing Process.
    • Structure of organization – functional and divisional.
    • Formal and informal organization.
    • Delegation: concept, elements and importance.
    • Decentralization: concept and importance
     
     
    UNIT 6. STAFFING(06 MARKS)
    • Concept and importance of staffing
    • Staffing as a part of Human Resource Management
    • Staffing process
    • Recruitment – sources
    • Selection – process
    • Training and Development – Concept and importance. Methods of training- on the job and off the job- Induction training, vestibule training, apprenticeship training
     
    UNIT 7. DIRECTING(08 MARKS)
    • Concept and importance
    • Elements of Directing – Supervision – concept, functions of a supervisor.
    • Motivation – concept, Maslow’s hierarchy of needs; Financial and non-financial Incentives.
    • Leadership – concept, styles – authoritative, democratic and laissen faire.
    • Communication – concept, formal and informal communication; barriers to effective Communication, how to overcome the barriers.
     
    UNIT 8. CONTROLLING(06 MARKS)
    • Concept, nature and importance
    • Relationship between planning and controlling
    • Steps in the process of control

PART B : BUSINESS FINANCE AND MARKETING

UNIT 1. FINANCIAL MANAGEMENT(12 MARKS)
  • Concept and objectives of financial management.
  • Financial decisions: investment, financing and dividend and factors affecting.
  • Financial planning – concept and importance.
  • Capital Structure – concept and factors affecting.
  • Fixed and Working Capital – concept and factors affecting their requirements.
 
UNIT 2. FINANCIAL MARKETS(14 MARKS)
  • Financial Markets: concept and types.
  • Money market and its instruments.
  • Capital market and its types (primary and secondary).
  • Stock Exchange – functions and training procedure. Depository Services and Demat Account.
  • Securities and Exchange Board of India (SEBI) – objectives and functions.
 
 
UNIT 3. MARKETING MANAGEMENT(14 MARKS)
  • Marketing – concept and functions.
  • Marketing management philosophies.
  • Marketing Mix – concept
  • Product – concept, branding, labeling and packaging.
  • Price – factors determining price.
  • Physical distribution- concept, channels of distribution: types, choice of channels. Promotion -concept and elements; advertising- concept, role, objections against Advertising, personal selling – concept and qualities of a good salesman, sales Promotion – concept and techniques, public relations – concept and role.
    UNIT 4. CONSUMER PROTECTION(10 MARKS)
    • Concept and importance of consumer protection.
    • Consumer Protection Act 1986
    • Meaning of consumer and consumer protection.
    • Rights and responsibilities of consumers
    • Who can file a complaint and against whom?
    • Redressed machinery.
    • Remedies available.
    • Consumer awareness – Role of consumer organizations and NGO’s